The PC gaming industry is currently valued at more than $175B annually with a forecast to reach nearly $220B by 2024, according to a 2021 global report. As gaming continues to grow exponentially, Lenovo’s presence and focus likewise has accelerated in recent years, particularly through the Legion brand of devices.

Last week, Lenovo was invited to participate in the Esports Business Summit event in Las Vegas. Representing the company were Ben Green (Online Communities Manager – Gaming and Education), Emily Krol (NA Gaming Strategic Marketing Manager), and Jeff Palumbo (Global Esports Solutions Manager – Education) to share perspectives from community, consumer, and B2B sides of the business, respectively.

Building Esports Community from Consumer to Commercial

Green, Krol and Palumbo’s session Tuesday, Oct. 19, entitled “Building Esports Community from Consumer to Commercial,” focused on how Lenovo reaches its gaming community from both consumer and commercial perspectives. With a standing room only crowd, the audience was highly engaged through Q&A and even after the conclusion of the event as attendees stayed to continue conversations.

The Lenovo team also held numerous meetings with existing and potential new esports partners, including TSM FTX, eFuse, Stream Hatchet, The *gameHERs, and the USO. Green, Krol and Palumbo later attended the Tempest Esports Awards where Apex Legends Global Series won Best Production of an Event. Andy and Dan Dinh, founders of Lenovo Legion’s North America esports partner, TSM FTX, were inducted into the Tempest Esports Hall of Fame.